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By: Wyatt Hessler, communications and marketing fellow.  In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved.   Companies now opt for personalized videos on their websites, to drive traffic, and social media to...
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By: Allison Kirschner Changes in interest rates can have both positive and negative effects, depending on if you are a borrower or lender. The U.S. Federal Reserve, known as the Fed, often change their target interest in response to the economic activity: raising rates when the economy is strong and lowering the rates when the...
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The Covid-19 pandemic has created a space for companies to use social media to its fullest to grow sales and highlight the products and services they have to offer. While companies are still taking advantage of omnichannel digital marketing via channels like Facebook, Twitter, Instagram, LinkedIn and YouTube, many have now turned to Tik Tok...
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By Michelle Lehman, director of student & client services Time, Space & The Creative Process   In February, I stumbled upon an article from the New York Times that reported on the surge of entrepreneurial activity amidst the COVID-19 pandemic. This surge in innovation is often referred to by researchers as an “entrepreneurial boom.”   There are multiple theories that back up the why behind the boom. Some of the most...
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Graphic by Leah Kemper By Andrea Potylycki, math and psychology Fellow Over the summer, I worked on math research with Dr. Prudente. He connected me with Dr. Rodney Ridley, chief operating officer of O’Pake, university vice president, and interim dean of the College of Science, Technology, Engineering, Arts and Mathematics (STEAM); and Michelle Lehman, director...
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By McKenzy Lilliock, Human Resources Fellow As I approach my graduation from Alvernia University, I cannot help but think how unbelievably thankful I am for all the experiences the O’Pake Institute has given me. Before beginning my experience with the O’Pake Institute, I was living in a very linear professional environment. I found myself leaning...
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Graphic by Ashley Abbey, Graduate Assistant of Student & Client Services By: Leah Kemper Since June 2020, I have been working for O’Pake as a marketing and communications Fellow as I am a senior at Alvernia University majoring in marketing with a minor in communications. I have learned so much this year working for O’Pake, and have been able to gain real-world work experience.  ...
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By: Michelle Lehman, Director of Student & Client Services  Change is uncomfortable. One of my mentors once told me that change is not possible in your comfort zone-it is the moment that you step outside your own boundaries when real transformation occurs.   I like to compare the change process to a passing rain shower. The...
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Graphic by Leah Kemper By: Leah Kemper, marketing and communications fellow The Covid-19 pandemic has proven that working from home or anywhere can be done, might even make people more efficient and productive and created the biggest remote work experiment in human history.   Many businesses, of all sizes, even have plans to completely get rid of their offices....
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By: McKenzy Lilliock, Human Resources Fellow My life began at the end of my comfort zone. I found myself turning down opportunities throughout my life because they weren’t something I had previously done before. That mindset hindered me from growing to my fullest potential and experiencing all of the fantastic things that the world has...
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