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By: Marisol MartinezAlvarez, Fellow of Management and Marketing In today’s world, messaging in marketing is key. In order to appease to a broad audience, making sure that you have conducted the proper market research can decide whether or not your campaign is successful or is potentially harmful or offensive. We have gathered five marketing campaign...
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By Max Horn, graduate assistant of client and student services Due to the higher degree of saturation and usage rates of social media, posting content can sometimes feel like shouting into a noisy room making it seemingly impossible to penetrate the algorithms of your ideal target audience.  A technique that can be used to combat this challenge is...
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By Mackenzie Maurer, Digital Design Fellow Networking is an essential tool for developing professional relationships between colleagues, clients, and within the community that an organization resides. With that, our team not only encourages the Fellows to engage in networking to prepare them for graduating and entering the job market but also works toward fostering networking and collaboration within the community.  There...
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By: McKenzy Lilliock, graduate assistant of human resources If you are proud of the work your colleagues or employees have been completing but are struggling with ways to show it, we compiled a list of ways to show your appreciation and demonstrate the great work that comes from your organization.  The employees of a company are the face of an organization. Employees are...
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If you were waiting for a sign to start building your portfolio,   This is it!  If you are here, it is because you need to build your professional portfolio. Luckily for you, I have some experience with that, and I am eager to teach others how to build theirs. I am Ana Perez and I graduated in May 2021 with a bachelor’s degree in digital design and media art from Wilkes University. I am currently the graduate assistant of digital design at the O’Pake Institute, and I...
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By Wyatt Hessler Steve Jobs was perhaps one of the most influential designers, yet he was not an artist by trade. However, he understood the importance of design and its ability to reach the consumer.   The purpose of design is to be a vehicle for consumers to understand the product as well as garner their attention and trust to your brand. With that, Apple’s simplicity in...
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By: Wyatt Hessler, communications and marketing fellow.  In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved.   Companies now opt for personalized videos on their websites, to drive traffic, and social media to...
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By: Allison Kirschner Changes in interest rates can have both positive and negative effects, depending on if you are a borrower or lender. The U.S. Federal Reserve, known as the Fed, often change their target interest in response to the economic activity: raising rates when the economy is strong and lowering the rates when the...
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The Covid-19 pandemic has created a space for companies to use social media to its fullest to grow sales and highlight the products and services they have to offer. While companies are still taking advantage of omnichannel digital marketing via channels like Facebook, Twitter, Instagram, LinkedIn and YouTube, many have now turned to Tik Tok...
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By Michelle Lehman, director of student & client services Time, Space & The Creative Process   In February, I stumbled upon an article from the New York Times that reported on the surge of entrepreneurial activity amidst the COVID-19 pandemic. This surge in innovation is often referred to by researchers as an “entrepreneurial boom.”   There are multiple theories that back up the why behind the boom. Some of the most...
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