Our Blog – O'Pake Institute

The Guide to Credit and Credit Scores

By: Allison Kirschner, Fellow of Finance The question “what is your credit score?” is asked very often when making a big purchase such as a car or a home. While the world of credit scores may be confusing and contain misinformation, learning, and understanding how credit scores work can provide you with financial freedom. What...

2023 Marketing Trends Our Fellows Expect To See

As 2022 ends, it’s time to reflect on marketing strategies that have proven effective enough to continue into the new year. Read on to see a list of marketing strategies we’re likely to see in 2023! 1. Videos will keep getting shorter Videos are a powerful tool for brands to utilize when spreading messages to...

Influencer Marketing in the Beauty Industry

By: Emily Sano, Fellow of Digital Media & Management In a world driven by social media, the utilization of influencer marketing has become a crucial tool in business’s social media marketing plans, especially within the beauty industry. As a Fellow of Marketing at O’Pake, a Digital Media Marketing and Business Management major at Alvernia I...

Marketing Mistakes to Avoid to Dodge Disaster: A Series of Case Studies

By: Marisol MartinezAlvarez, Fellow of Management and Marketing In today’s world, messaging in marketing is key. In order to appease to a broad audience, making sure that you have conducted the proper market research can decide whether or not your campaign is successful or is potentially harmful or offensive. We have gathered five marketing campaign...

Generating hype on social media

By Max Horn, graduate assistant of client and student services Due to the higher degree of saturation and usage rates of social media, posting content can sometimes feel like shouting into a noisy room making it seemingly impossible to penetrate the algorithms of your ideal target audience. A technique that can be used to combat this challenge is...

Harnessing the power of networking

By Mackenzie Maurer, Digital Design Fellow Networking is an essential tool for developing professional relationships between colleagues, clients, and within the community that an organization resides. With that, our team not only encourages the Fellows to engage in networking to prepare them for graduating and entering the job market but also works toward fostering networking and collaboration within the community. There...

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