Our Blog – O'Pake Institute

Generating hype on social media

By Max Horn, graduate assistant of client and student services Due to the higher degree of saturation and usage rates of social media, posting content can sometimes feel like shouting into a noisy room making it seemingly impossible to penetrate the algorithms of your ideal target audience. A technique that can be used to combat this challenge is...

Harnessing the power of networking

By Mackenzie Maurer, Digital Design Fellow Networking is an essential tool for developing professional relationships between colleagues, clients, and within the community that an organization resides. With that, our team not only encourages the Fellows to engage in networking to prepare them for graduating and entering the job market but also works toward fostering networking and collaboration within the community. There...

Highlighting the Faces of Your Organization

By: McKenzy Lilliock, graduate assistant of human resources If you are proud of the work your colleagues or employees have been completing but are struggling with ways to show it, we compiled a list of ways to show your appreciation and demonstrate the great work that comes from your organization. The employees of a company are the face of an organization. Employees are...

How to Start Your Professional Portfolio in 5 Steps

If you were waiting for a sign to start building your portfolio, This is it! If you are here, it is because you need to build your professional portfolio. Luckily for you, I have some experience with that, and I am eager to teach others how to build theirs. I am Ana Perez and I graduated in May 2021 with a bachelor’s degree in digital design and media art from Wilkes University. I am currently the graduate assistant of digital design at the O’Pake Institute, and I...

You Don’t Need to Be a Graphic Designer to Create Engaging Content

By Wyatt Hessler Steve Jobs was perhaps one of the most influential designers, yet he was not an artist by trade. However, he understood the importance of design and its ability to reach the consumer. The purpose of design is to be a vehicle for consumers to understand the product as well as garner their attention and trust to your brand. With that, Apple’s simplicity in...

Prioritizing a strong online video marketing presence

By: Wyatt Hessler, communications and marketing fellow. In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved. Companies now opt for personalized videos on their websites, to drive traffic, and social media to...

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