Our Blog – O'Pake Institute

Prioritizing a strong online video marketing presence

By: Wyatt Hessler, communications and marketing fellow. In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved. Companies now opt for personalized videos on their websites, to drive traffic, and social media to...

Student Finance Series: The Impact of Interest Rates

By: Allison Kirschner Changes in interest rates can have both positive and negative effects, depending on if you are a borrower or lender. The U.S. Federal Reserve, known as the Fed, often change their target interest in response to the economic activity: raising rates when the economy is strong and lowering the rates when the...

Leveraging Tik Tok from an internal and external perspective

The Covid-19 pandemic has created a space for companies to use social media to its fullest to grow sales and highlight the products and services they have to offer. While companies are still taking advantage of omnichannel digital marketing via channels like Facebook, Twitter, Instagram, LinkedIn and YouTube, many have now turned to Tik Tok...

Time, Space & the Creative Process

By Michelle Lehman, director of student & client services Time, Space & The Creative Process In February, I stumbled upon an article from the New York Times that reported on the surge of entrepreneurial activity amidst the COVID-19 pandemic. This surge in innovation is often referred to by researchers as an “entrepreneurial boom.” There are multiple theories that back up the why behind the boom. Some of the most...

The Fellow Journal: Corporate clients, non-profit clients, you name it

Graphic by Leah Kemper By Andrea Potylycki, math and psychology Fellow Over the summer, I worked on math research with Dr. Prudente. He connected me with Dr. Rodney Ridley, chief operating officer of O’Pake, university vice president, and interim dean of the College of Science, Technology, Engineering, Arts and Mathematics (STEAM); and Michelle Lehman, director...

The Fellow Journal- More than just human resources

By McKenzy Lilliock, Human Resources Fellow As I approach my graduation from Alvernia University, I cannot help but think how unbelievably thankful I am for all the experiences the O’Pake Institute has given me. Before beginning my experience with the O’Pake Institute, I was living in a very linear professional environment. I found myself leaning...

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