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By: Marisol MartinezAlvarez, Fellow of Management and Marketing In today’s world, messaging in marketing is key. In order to appease to a broad audience, making sure that you have conducted the proper market research can decide whether or not your campaign is successful or is potentially harmful or offensive. We have gathered five marketing campaign...
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By: Allison Kirschner Changes in interest rates can have both positive and negative effects, depending on if you are a borrower or lender. The U.S. Federal Reserve, known as the Fed, often change their target interest in response to the economic activity: raising rates when the economy is strong and lowering the rates when the...
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The Covid-19 pandemic has created a space for companies to use social media to its fullest to grow sales and highlight the products and services they have to offer. While companies are still taking advantage of omnichannel digital marketing via channels like Facebook, Twitter, Instagram, LinkedIn and YouTube, many have now turned to Tik Tok...
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