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23
Jan

The Guide to Credit and Credit Scores

January 23, 2023By
By: Allison Kirschner, Fellow of Finance The question “what is your credit score?” is asked very often when making a big purchase such as a car or a home. While the world of credit scores may be confusing and contain misinformation, learning, and understanding how credit scores work can provide you with financial freedom. What...
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19
Dec

Influencer Marketing in the Beauty Industry

December 19, 2022By
By: Emily Sano, Fellow of Digital Media & Management In a world driven by social media, the utilization of influencer marketing has become a crucial tool in business’s social media marketing plans, especially within the beauty industry. As a Fellow of Marketing at O’Pake, a Digital Media Marketing and Business Management major at Alvernia I...
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28
Nov

Marketing Mistakes to Avoid to Dodge Disaster: A Series of Case Studies

November 28, 2022By
By: Marisol MartinezAlvarez, Fellow of Management and Marketing In today’s world, messaging in marketing is key. In order to appease to a broad audience, making sure that you have conducted the proper market research can decide whether or not your campaign is successful or is potentially harmful or offensive. We have gathered five marketing campaign...
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20
Jul

Student Finance Series: The Impact of Interest Rates

July 20, 2021By
By: Allison Kirschner Changes in interest rates can have both positive and negative effects, depending on if you are a borrower or lender. The U.S. Federal Reserve, known as the Fed, often change their target interest in response to the economic activity: raising rates when the economy is strong and lowering the rates when the...
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28
May

Leveraging Tik Tok from an internal and external perspective

May 28, 2021By
The Covid-19 pandemic has created a space for companies to use social media to its fullest to grow sales and highlight the products and services they have to offer. While companies are still taking advantage of omnichannel digital marketing via channels like Facebook, Twitter, Instagram, LinkedIn and YouTube, many have now turned to Tik Tok...
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