Uncategorized – O'Pake Institute

Mar

The Pros of a Professional Mentor

March 15, 2023BymattUncategorized

By: Jennifer Weasner, Fellow of Marketing No matter how experienced we become throughout our careers, we can always lean on more experienced professionals around us. Mentor relationships allow us to connect with individuals with similar career paths and goals. By connecting a mentee with a mentor, the mentee can learn about the mentor’s experience and...

Feb

Building a Strong & Professional Personal Brand

February 8, 2023BymattUncategorized

By: Jennifer Weasner, Fellow of Marketing In the digital world that we live in, a common notion that has been stressed is that you never know who will see digital content that is posted and that once it is pushed out, it will always be there.When building your personal brand, remember to consider that first...

Jan

2023 Marketing Trends Our Fellows Expect To See

January 3, 2023BymattUncategorized

As 2022 ends, it’s time to reflect on marketing strategies that have proven effective enough to continue into the new year. Read on to see a list of marketing strategies we’re likely to see in 2023! 1. Videos will keep getting shorter Videos are a powerful tool for brands to utilize when spreading messages to...

Dec

Generating hype on social media

December 17, 2021BymattUncategorized

By Max Horn, graduate assistant of client and student services Due to the higher degree of saturation and usage rates of social media, posting content can sometimes feel like shouting into a noisy room making it seemingly impossible to penetrate the algorithms of your ideal target audience. A technique that can be used to combat this challenge is...

Dec

Harnessing the power of networking

December 13, 2021BymattUncategorized

By Mackenzie Maurer, Digital Design Fellow Networking is an essential tool for developing professional relationships between colleagues, clients, and within the community that an organization resides. With that, our team not only encourages the Fellows to engage in networking to prepare them for graduating and entering the job market but also works toward fostering networking and collaboration within the community. There...

Nov

Highlighting the Faces of Your Organization

November 2, 2021BymattUncategorized

By: McKenzy Lilliock, graduate assistant of human resources If you are proud of the work your colleagues or employees have been completing but are struggling with ways to show it, we compiled a list of ways to show your appreciation and demonstrate the great work that comes from your organization. The employees of a company are the face of an organization. Employees are...

Oct

How to Start Your Professional Portfolio in 5 Steps

October 18, 2021BymattUncategorized

If you were waiting for a sign to start building your portfolio, This is it! If you are here, it is because you need to build your professional portfolio. Luckily for you, I have some experience with that, and I am eager to teach others how to build theirs. I am Ana Perez and I graduated in May 2021 with a bachelor’s degree in digital design and media art from Wilkes University. I am currently the graduate assistant of digital design at the O’Pake Institute, and I...

Sep

You Don’t Need to Be a Graphic Designer to Create Engaging Content

September 28, 2021BymattUncategorized

By Wyatt Hessler Steve Jobs was perhaps one of the most influential designers, yet he was not an artist by trade. However, he understood the importance of design and its ability to reach the consumer. The purpose of design is to be a vehicle for consumers to understand the product as well as garner their attention and trust to your brand. With that, Apple’s simplicity in...

Aug

Prioritizing a strong online video marketing presence

August 19, 2021BymattUncategorized

By: Wyatt Hessler, communications and marketing fellow. In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved. Companies now opt for personalized videos on their websites, to drive traffic, and social media to...

May

Time, Space & the Creative Process

May 17, 2021BymattUncategorized

By Michelle Lehman, director of student & client services Time, Space & The Creative Process In February, I stumbled upon an article from the New York Times that reported on the surge of entrepreneurial activity amidst the COVID-19 pandemic. This surge in innovation is often referred to by researchers as an “entrepreneurial boom.” There are multiple theories that back up the why behind the boom. Some of the most...

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