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By Max Horn, graduate assistant of client and student services Due to the higher degree of saturation and usage rates of social media, posting content can sometimes feel like shouting into a noisy room making it seemingly impossible to penetrate the algorithms of your ideal target audience.  A technique that can be used to combat this challenge is...
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By Mackenzie Maurer, Digital Design Fellow Networking is an essential tool for developing professional relationships between colleagues, clients, and within the community that an organization resides. With that, our team not only encourages the Fellows to engage in networking to prepare them for graduating and entering the job market but also works toward fostering networking and collaboration within the community.  There...
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By: McKenzy Lilliock, graduate assistant of human resources If you are proud of the work your colleagues or employees have been completing but are struggling with ways to show it, we compiled a list of ways to show your appreciation and demonstrate the great work that comes from your organization.  The employees of a company are the face of an organization. Employees are...
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If you were waiting for a sign to start building your portfolio,   This is it!  If you are here, it is because you need to build your professional portfolio. Luckily for you, I have some experience with that, and I am eager to teach others how to build theirs. I am Ana Perez and I graduated in May 2021 with a bachelor’s degree in digital design and media art from Wilkes University. I am currently the graduate assistant of digital design at the O’Pake Institute, and I...
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By Wyatt Hessler Steve Jobs was perhaps one of the most influential designers, yet he was not an artist by trade. However, he understood the importance of design and its ability to reach the consumer.   The purpose of design is to be a vehicle for consumers to understand the product as well as garner their attention and trust to your brand. With that, Apple’s simplicity in...
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By: Wyatt Hessler, communications and marketing fellow.  In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved.   Companies now opt for personalized videos on their websites, to drive traffic, and social media to...
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By Michelle Lehman, director of student & client services Time, Space & The Creative Process   In February, I stumbled upon an article from the New York Times that reported on the surge of entrepreneurial activity amidst the COVID-19 pandemic. This surge in innovation is often referred to by researchers as an “entrepreneurial boom.”   There are multiple theories that back up the why behind the boom. Some of the most...
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Graphic by Leah Kemper By Andrea Potylycki, math and psychology Fellow Over the summer, I worked on math research with Dr. Prudente. He connected me with Dr. Rodney Ridley, chief operating officer of O’Pake, university vice president, and interim dean of the College of Science, Technology, Engineering, Arts and Mathematics (STEAM); and Michelle Lehman, director...
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By McKenzy Lilliock, Human Resources Fellow As I approach my graduation from Alvernia University, I cannot help but think how unbelievably thankful I am for all the experiences the O’Pake Institute has given me. Before beginning my experience with the O’Pake Institute, I was living in a very linear professional environment. I found myself leaning...
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Graphic by Ashley Abbey, Graduate Assistant of Student & Client Services By: Leah Kemper Since June 2020, I have been working for O’Pake as a marketing and communications Fellow as I am a senior at Alvernia University majoring in marketing with a minor in communications. I have learned so much this year working for O’Pake, and have been able to gain real-world work experience.  ...
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