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By: Wyatt Hessler, communications and marketing fellow.  In the last five years, the number of businesses using video marketing has increased by 41%. Even though video is an established medium, how and where creators and social media platforms display it has evolved.   Companies now opt for personalized videos on their websites, to drive traffic, and social media to...
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The Covid-19 pandemic has created a space for companies to use social media to its fullest to grow sales and highlight the products and services they have to offer. While companies are still taking advantage of omnichannel digital marketing via channels like Facebook, Twitter, Instagram, LinkedIn and YouTube, many have now turned to Tik Tok...
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